Why some of the best logos are simple

What are the most recognizable logos you can think of? What makes them so memorable?

I’ll bet you could draw a number of famous logos from memory. If you haven’t thought about why that is, you are probably thinking about it now. It’s their simplicity. But, simplicity doesn’t translate into cheap. A logo is not less valuable because it is simple. In fact, a simple logo can actually be more valuable than a complex one because it is more easily recognized.

Great logos remain essentially unchanged.

(Although, there are a few exceptions.) That is why it is so important to start off well. A business with a “trendy” logo type may find that logo to be outdated in a few years. The same holds true for colors. Remember when kitchens were clad in avocado and gold? Sometimes the colors in a logo make it feel dated as much as the type or the illustration. An experienced designer will be able to make type and color choices that will make your logo timeless.

Now think about your business.

What kind of impact is your business making? Does your logo work as well on a sign as on a business card or vice versa? If you were to show it to someone, would they be able to draw it out? Does your logo reflect your industry and communicate reliability? What about colors and type style? Can it be reproduced in black & white and still be recognizable and maintain its impact?

Here are a few guidelines for a great logo. It should be:

  • Recognizable: You can tell what it is at a glance.
  • Memorable: Easy to recall
  • Reproducible: Able to be printed in color as well as black and white if needed
  • Scalable: Recognizable at a distance on a sign and printed on small items
  • Simple: Easy to describe and sketch is easy to remember and understand
  • Timeless: The colors and type style are classic (unless you are intentionally promoting a “fad”)
  • Representational: It represents the industry of the business.

Some businesses and organizations need a logo that conveys more information and may be more complex. A professional designer can help determine whether or not that is the case.

I hope you found this information insightful. If you would like to discuss your business identity, I’d love to meet with you.

For more information about what this topic, check out “10 Best Logos Ever” at Creative Bloq or Simple vs Complex Logo Designs on Naldz Graphics.

3 Questions to Answer Before Deciding on a Logo

Just about anything you need can be found online. Even logos. But when do you need to hire a designer and when can you purchase a logo online?

Here are three questions to ask yourself when deciding which route to go:

1. What is the purpose of the logo?

If you are using the logo for a personal project like a small, local campaign, a wedding or a family reunion (e.g., a memorial t-shirt), then a logo bought online could suffice.

If you are promoting a business, an organization or a lasting association, you’ll want to hire a professional graphic designer who will be able to bring your unique vision into focus and create a recognizable and iconic logo.

2. How long will you use the logo?

If the purpose of the logo would be more about a memory of an event than a long-term, branding campaign, then a logo bought online works very nicely for creating a memory of a specific event. Many times logos bought online follow a trend in design and sometimes that’s exactly what you want.

However, a business logo needs to be durable and have longevity. Hopefully, your business will be running for years to come. Your customers will need to be able to connect your logo to your business for a long time. And you’ll be living with that logo too. Take your time and do it right the first time and you won’t regret it.

3. Who is your intended audience?

If you are sending your communications to family and friends, you may be able to use a logo bought on line.

But, if you are marketing a business, you’ll want to present a professional appearance. A professional designer will have the expertise to help you market to either local, national or international customers. A designer will also help set color palettes for consistent branding so your materials and communications have a cohesiveness to help promote your branding.

In Conclusion

Sites that offer inexpensive and immediate results are plentiful and sometimes they are well-suited for small projects. But when it comes to business branding and marketing, a professional designer is going to provide the most benefit in terms of brand recognition, durable design, consistent branding look and feel, and so much more.

Contact me if you want more information. I’d love to work with you.

A limited color palette helps branding

The next time you’re out shopping, reading a magazine or browsing the internet, take note of the ads, icons and logos that come your way. You may begin to realize how the use of color triggers the instant recognition of a company’s identity.

Traditionally, color has been used to symbolize strength, reliability, trust, etc. But, have you noticed that company color palettes have changed over recent years to include tones not usually associated with strong brands? T-Mobil’s hot pink, Instagram’s rainbow tones, and FedEx’s purple and orange are just a few examples.

The Impact of Color

So, how important is color? Some people assert that color does connote certain meanings. Some say it doesn’t matter all that much since individuals have varying associations with certain colors.

One thing is certain, a limited and consistent color palette is as important to branding as the logo itself. Sometimes the color of the brand will immediately clue you in to exactly what company is vying for your business before you even see the logo or hear the company’s name. Easily recognizable companies’ ads include Target, McDonald’s, HP, Subway, and the list goes on.

Whether you choose traditional colors or more modern options, your use of limited colors in your marketing and advertising will make your company more easily noticed and remembered in every subsequent use.

Be bold, professional, and consistent.

You’ll be glad you did.

For further reading, see “The Importance of Color in Branding Strategy” and “What Does Color Say About Your Brand?”

Why you need a professional graphic designer

The temptation to go to a logo design crowdsourcing website that provides instant gratification at a small cost is real. But does instant gratification satisfy the branding needs of a business in the long term?

Branding & Identity

Branding is more than just creating a logo. It is about creating an identity. Online logo generators or design “contest” participants do not take the time to get to know your business, its unique services and challenges. A professional graphic designer not only comes with design experience, but also with the dedication and commitment to understanding what makes your business unique and the audience you are marketing your services to.

What does a professional graphic designer provide?

  1. Dedicated personal attention. Your designer is dedicated to your project, not to a deadline of quick turnarounds which are not targeted to your specific business.
  2. Research of industry, competitors and potential clients.
  3. Sense of place regarding industry, geographical location and audience. Who will see your logo and in what context?
  4. Creativity in design. Not just an image or a type face, but a comprehensive look and feel.
  5. Self Critique. Breaks are crucial. Designers take time to let their designs marinate for a while. This gives perspective. A fast turnaround does not allow for time to evaluate and re-create.
  6. Presentation. You see how your logo will look on your business stationery and other applications. The designer can provide mock-ups to give you a good representation of how your logo will appear in different formats.

There’s so much more to be said on this topic. If you wish to read more, please read these great articles:

I hope you found this information helpful and I’d love you help you reach your business goals.